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Since its global launch in 2017, TikTok has expanded exponentially and the number of users in the UK is predicted to reach a staggering 15 million by 2025. This seismic growth has seen TikTok morph from being the go-to platform used by under 25s to create lipsync music videos to becoming the increasingly popular tool […]
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2023 has kicked off with a bang and your PR team will be chomping at the bit to create great content and pitch out new story ideas to get your product or service mentioned in the national and education media. When batteries are recharged and the creative juices are flowing, you can go off with […]
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So, you’ve had a great idea for a PR campaign to launch a new edtech offering, raise awareness of your brand in schools or get headteachers to watch a product demo. But now you need to put some KPIs in place to make sure you can measure and report on how the campaign is performing […]
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Digital analysis is an essential ingredient in the recipe for most PR and marketing campaigns. Since it first launched back in 2005, Google Analytics has become a mainstay for brands looking to track campaign performance. It has completely transformed the way businesses understand their customers’ behaviour, from their first visit to a website through to […]
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We’re often asked by edtech businesses at this time of year if it’s worth investing in a stand at the Bett education technology show. So, we thought we’d share a few nuggets of advice to help you decide: If Bett is the best place to showcase your education product or service If it’s the right […]
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And when does your award entry need to go in? Entering and winning an award for your company is a straightforward way to improve recognition for your brand, product, or service. There are three key reasons for this. Firstly, awards improve your industry reputation. Your status is increased amongst your peers and competitors. Secondly, your […]
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Promoting the right content at the right time via Facebook advertising, with its powerful audience targeting tools, could be the driving force for your next lead generation campaign. Despite recent criticism about its practices, Facebook appears to have weathered the storm and continues to be the most popular social media network among adults in the […]
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A steady stream of leads is key to increasing sales of your education product. And one of the best ways to generate leads is by using your own PR and marketing content. When teachers and school leaders search online for information, solutions or answers to questions, you want your content to pop up in front […]
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Keyword research is finding out the exact phrases people use to search for services and products, find answers to questions or solutions to problems, using search engines. Keyword research gives you a better understanding of your target market so you can then offer them helpful and relevant information in return. This is useful in so […]
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Well, what a year 2020 was. As we enter a third national lockdown with hopes of improvement by the spring, here are four reasons why 2021 is the year to invest in PR. 1. Because technology is a part of our lives like never before Stuck at home during the pandemic, many of us are […]
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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
