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How education brands can reach primary school teachers on TikTok Reaching teachers has never been harder, inboxes are crowded, budgets are tight, and attention is limited. Yet on TikTok, teachers are relaxed, curious, and open to new ideas. That’s why education brands are turning to the platform to connect with primary teachers through content that […]
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How to run a teacher influencer campaign on TikTok When the school day ends, teachers aren’t rushing to check their inboxes. They’re more likely to be decompressing, scrolling social media for something funny, a classroom hack or a wellbeing tip. And very often they are heading to TikTok for their post-work relaxation fix. So, […]
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How to get media coverage for your online tutoring brand It’s a long old time since we were stuck at home with nothing but a laptop and our families to keep us company, but the pandemic marked a big shift in how we learnt. Suddenly everything from French GCSE revision to guitar lessons went to […]
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Why PR could be the key to boosting sales of your product Schools and universities have to be very careful about who they work with. It’s why sometimes the sales process with an educational organisation can be very slow and cumbersome. It’s probably why some of your marketing campaigns just don’t generate the number of […]
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It’s no surprise to hear that teachers are time poor. In fact, a recent study by the Department for Education (DfE) found that a quarter of teachers in England are working 12-hour days. So, if you want to sell to schools, a marketing campaign which includes a bank of resources that helps teachers do their […]
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Before developing your marketing campaign, have you considered who the individual is that you’re targeting? Do you know what their role involves and how the demands of the job fluctuate? Be sure to do your homework For instance, if I am a year 6 teacher, then yes, getting my kids through the […]
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Trust has a more critical role in the sales process in education than in other sectors. Why? Because schools are all about children and improving the life chances of those children. Schools and multi-academy trusts (MATs) will simply not take any risks with that overall aim. They need to trust the people they do […]
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Since its global launch in 2017, TikTok has expanded exponentially and the number of users in the UK is predicted to reach a staggering 15 million by 2025. This seismic growth has seen TikTok morph from being the go-to platform used by under 25s to create lipsync music videos to becoming the increasingly popular tool […]
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2023 has kicked off with a bang and your PR team will be chomping at the bit to create great content and pitch out new story ideas to get your product or service mentioned in the national and education media. When batteries are recharged and the creative juices are flowing, you can go off with […]
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So, you’ve had a great idea for a PR campaign to launch a new edtech offering, raise awareness of your brand in schools or get headteachers to watch a product demo. But now you need to put some KPIs in place to make sure you can measure and report on how the campaign is performing […]
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Teachers aren’t just in the classroom anymore, they’re on TikTok, sharing their highs and lows of classroom life, swapping tips and entertaining their peers.
If you want to connect with UK educators through effective collaborations with influencers, then our free ‘Top UK Teacher Influencers on TikTok’ guide is perfect for you.
