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Digital analysis is an essential ingredient in the recipe for most PR and marketing campaigns. Since it first launched back in 2005, Google Analytics has become a mainstay for brands looking to track campaign performance. It has completely transformed the way businesses understand their customers’ behaviour, from their first visit to a website through to […]
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We’re often asked by edtech businesses at this time of year if it’s worth investing in a stand at the Bett education technology show. So, we thought we’d share a few nuggets of advice to help you decide: If Bett is the best place to showcase your education product or service If it’s the right […]
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And when does your award entry need to go in? Entering and winning an award for your company is a straightforward way to improve recognition for your brand, product, or service. There are three key reasons for this. Firstly, awards improve your industry reputation. Your status is increased amongst your peers and competitors. Secondly, your […]
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A steady stream of leads is key to increasing sales of your education product. And one of the best ways to generate leads is by using your own PR and marketing content. When teachers and school leaders search online for information, solutions or answers to questions, you want your content to pop up in front […]
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Keyword research is finding out the exact phrases people use to search for services and products, find answers to questions or solutions to problems, using search engines. Keyword research gives you a better understanding of your target market so you can then offer them helpful and relevant information in return. This is useful in so […]
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Promoting the right content at the right time via Facebook advertising, with its powerful audience targeting tools, could be the driving force for your next lead generation campaign. Despite recent criticism about its practices, Facebook appears to have weathered the storm and continues to be the most popular social media network among adults in the […]
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Well, what a year 2020 was. As we enter a third national lockdown with hopes of improvement by the spring, here are four reasons why 2021 is the year to invest in PR. 1. Because technology is a part of our lives like never before Stuck at home during the pandemic, many of us are […]
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A successful PR campaign can totally change the way teachers think about your offering. Whether that’s an IT system that helps manage school admin, an online game that diagnoses difficulties children have with reading, or STEM training courses for teachers. Maybe teachers think your educational software is too expensive. Or it’s too difficult to implement […]
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Award entries are a great way to get recognition for your brand and your products. Winning a gong for one of your products or services means potential customers have external confirmation that your offering is best of class. Awards can lead to additional media coverage too, letting more people know about you and your products – not to mention […]
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It’s no surprise that start-ups offering remote working solutions, online learning tools and food delivery services are among the companies that have achieved considerable growth in 2020. The current climate is bringing significant challenges to some education-focussed businesses, while others have thrived from adapting their offerings or bringing new products and services to market to […]
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Teachers aren’t just in the classroom anymore, they’re on TikTok, sharing their highs and lows of classroom life, swapping tips and entertaining their peers.
If you want to connect with UK educators through effective collaborations with influencers, then our free ‘Top UK Teacher Influencers on TikTok’ guide is perfect for you.
