Some companies launch their PR efforts with vague goals. Sometimes it is in response to a competitor suddenly gaining a lot of traction in the market or it may be a general notion that ‘we need to get our company’s name out there’. What happens next will determine whether your PR campaign will actually deliver […]Read More
Why we felt it was time to change our name. It’s a big day for us today. The time has finally come to say goodbye to the Catherine Lane PR brand that we have used for the last 16 years. From today, we will be known as The Influence Crowd. Why have we made the […]Read More
Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.