We know that getting people to hear about your product or service can be difficult in education. These are busy people and they have little time to read your marketing emails or answer the phone.
That is why PR is such a powerful tool in this sector.
The right story, featured at the right time, in the places where your audience is already looking for help can drive more action than any marketing message could.
There are two types of education PR. One that only focuses on the coverage itself plus a few tweets or posts to promote it, and the other that focuses very closely on your business goals.
At The Influence Crowd, it’s your business goals we concentrate on. That means we implement highly targeted, integrated PR campaigns that prove their value through incoming leads and changed opinions.
Using the knowledge and relationships built up over 15 years in this sector, we engage and delight your audiences through great coverage, shareable social content and by getting the key influencers behind you.
Ideas generator, campaign ROI obsessive, content perfectionist, lifelong learner
Drinking tea, travelling in planes, talking
Once sang on a McDonald’s advert (and no she can’t sing)
Google Analytics obsessive, all-round cruncher of numbers, manager of people
Mountain runner and boxer
Once boxed against a world champion and lived to tell the tale.
Understanding what journalists want, public affairs specialist, meticulous writer
Marathon runner and artist with a side-hustle selling paintings
She studied History of Art (before an MA in journalism) and is obsessed with beautiful architecture.
PR crisis manager, editor supreme, independent and HE sector specialist
Weekend rock star (and yes she can sing and play instruments)
Had a past life handling top-secret government documents in Hong Kong
Content writing genius, champion industry researcher, multiple deadline boss
Mixed doubles tennis player
Did a stint as an Avon lady, aged 14
Creative thinker, content maker, marketing marvel, queen of organisation
Adventure seeker, music maker and lover of food
Used to be a professional dancer and made an appearance or two on the telly
Networker extraordinaire, wordsmith, unflappable under pressure
Keen home chef, queen of hosting, occasional salsa dancer
Was once on telly with Tom Hiddleston (she sat near him at Wimbledon)
Crafting the perfect pitch, finding the story where others can't and helping clients find their tone of voice.
Long-distance walker and keen cook!
Started my working life as a rickshaw rider in London's West End.
Headline maker, story creator, content perfectionist, strategic communicator
Hidden gem hunter, zumba dancer, snack provider
Has one blue eye and one green eye (and so does her daughter)
Teachers aren’t just in the classroom anymore, they’re on TikTok, sharing their highs and lows of classroom life, swapping tips and entertaining their peers.
If you want to connect with UK educators through effective collaborations with influencers, then our free ‘Top UK Teacher Influencers on TikTok’ guide is perfect for you.
