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EDUCATION PR

REINVENTED

Don’t just get coverage,
get results.

Our Work

#Mathvember: Making Maths Magical

Client

Whizz Education

Objective

In the run up to their core sales period, Whizz Education called on us to increase awareness and school leads for their online tutoring tool, Maths-Whizz.

“They exceeded all our expectations.”
Louise Young
Marketing Director at Whizz Education

Our strategy

Maths-Whizz is an award-winning online maths programme that raises attainment in maths in children aged 5-13 but when we started this campaign, not many teachers had heard about its success.

Our task was to get teachers talking about Maths-Whizz and encourage them to get in contact to find out how the product could help in their schools.

At the Influence Crowd, we know the best way to get time-stretched teachers’ attention is to give them resources that help save them time and improve their teaching so we needed a campaign that would tap into these needs.

The campaign

We came up with the plan to rebrand the month of November as ‘Mathvember’ and launch a month-long series of daily lesson ideas, social media challenges and competitions that would provide primary school teachers with the tools and inspiration to ‘Make Maths Magical’ in their classrooms.

The idea was to engage teachers in the content on social media via daily posts, social advertising and by getting key influencers on board. We also partnered with the influential teacher community, UKEdChat, which allowed us to tap into their 72,000 strong audience.

The month culminated in a webinar, which allowed the education experts at Whizz to demonstrate their obvious passion for generating ideas that help children enjoy maths, and gave the team an opportunity to talk about the Maths-Whizz product to an engaged audience.

The Results

Web traffic rose

by 53% year-on-year

293 people

viewed the webinar

Support from key social media influencers

such as @VicGoddard of Educating Essex fame (23K followers) @MartynReah, TeachWire, and Teach Primary, resulting in a 2.8 million reach for the campaign

Impact

1525 teachers signed up

for the campaign and agreed to further marketing contact from Whizz Education

Sales leads increased by 168%

in the first month of the campaign and 244% in the following month

Brands we have worked with

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